Aptech unveils its new corporate identity
Apr 15, 2011
Ranthambore, Rajasthan, April 15, 2011: Aptech Ltd., the global career education and training company, has unveiled its new corporate identity today. The new identity is a modern, youthful and very contemporary design of a tiger paw with a human imprint. It intends to re-connect with Aptechs stakeholders and showcase the increasing importance of career education in todays ever changing socio-economic environment. The re-branding is a part of the companys strategy to strengthen its leadership position by promoting its best-in-class career education and enable students to unleash their potential. The re-branding strategy is an all inclusive, socially driven initiative to engage audiences, across the world. In its endeavour to be the change, Aptech promises innovation and commits to best-in-class products and expand its global footprint.
Speaking on the occasion, Mr. Ninad Karpe, MD & CEO, Aptech Limited, said, "We are pleased to unveil our brand new corporate identity. Our re-branding strategy aims at aligning the brand Aptech with a more powerful, modern and contemporary new world and associate it with peoples perception about best-in-class career education. We have realized that it is the right time that Aptechs identity should reflect what we stand for and the value we have created over the last 25 years. The re-branding will strengthen our belief among stakeholders and reflect our global leadership in the career education space. We are today present in over 40 countries across 5 continents and have trained over 6 million students globally."
"In the recent years, the demand for career education and specialized courses has been steadily on the rise due to the growing emphasis on professional and skill-based knowledge. The cluttered market, cacophonous brand messages and the need to engage the new-world students, encouraged us to re-look at our corporate identity and overall branding strategy. This places the brand in our target groups consciousness and eventually helps us unleash their potential", added Mr. Karpe.
Aptech helps to enhance the employability of the students manifold, opening up a world of opportunities for them in this sphere. Our students are provided fabulous chance to unleash their potential - explore, develop and enhance ones innovative, theoretical and technical skills and prove beyond a doubt that knowledge is power.
About Aptech Ltd.
Aptech commenced its IT education & training business in 1986 and has trained over 6 million students – globally. Aptech is an ISO 9001:2008 organization and the first IT Training and Education company to get this certification for Education Support Services in 1993.
Aptech is a Learning Solutions company with two main streams of businesses – Individual training and Corporate Learning Services. Under Individual Training, Aptech offers career and professional training in IT (Aptech Computer Education), Animation & Multimedia (Arena Animation); English Learning Academy (English Express), Certified Hardware & Networking Training (N-Power) and Aviation & Hospitality Training (Avalon Academy).
Corporate Learning Services includes Content Development (Aptech Learning Services) & Training & Assessment Solutions for Corporates & Institutions (Aptech Training Solutions & ATTEST).
For further media details contact:
Aptech Ltd
Shrutidhar Paliwal
Vice President & Head - Corporate Communications
Aptech Ltd.
Phone: (0) 9820120477
Email: shrutidharp@aptech.ac.in
Adfactors PR
Prachi Sangharajka
Phone: +91 9819367774
Email: prachi.sangharajka@adfactorspr.com
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