Tuesday, June 28, 2011

Re-branding - Campaign of Aptech

We're Changing And We've Taken the Step For You

Being the best sometime's isn't good enough. To test one's true potential like the incredible Jonathan Livingston Seagull one needs to constantly push one's limits. Pushing limits on its part calls for change, it asks us to cease to merely exist and begin to live the dream we build.

Aptech was built with a similar thought, the dream to empower, to educate. And while we have grown considerably over the years to be the finest in vocational education, time has now come for us to spread our wings further and fly higher. So as to empower you with a greater focus and drive, create value and help you to unleash your potential inherent. To do this we had to take a look at ourselves, to know where are and where we want to go. And in the process we realized we've changed a lot from the day we set up our first rooms for educating young minds.









Today, is the day we reflect on that change and present to the world our new identity, one that in every way defines Aptech and its potential to serve the bolstering generation of today. This is our first step towards a new beginning.

However, Aptech is nothing without the participants that create it. While we make careers for our students they in turn shape our identity, a school is nothing but a bunch of bricks without ignited minds in it. And we want you, every single one of you to be part of our metamorphosis. Don't think that your opinion doesn't matter, it does. Opinions make the difference between change and stagnation. Your single opinion can make a difference, and it takes a brave heart to realize it much like it takes on to unleash your potential!
So we welcome you, to take that first step much like we have and participate in the world's first interactive audience approved logo. Be part of the journey of change by being the one to carve the path. Take the first step in unleashing your potential!

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